Matt Sanchez is a rapper/singer-songwriter, model, and actor. He is Egyptian, Puerto Rican and Haitian. Matt, along with his brother and little sister were adopted by a loving lesbian couple in the Bronx, New York. His childhood was filled with challenges, including often being the subject of bullying throughout school which led to challenges surrounding self image.
However, Matt’s mother, Rosie, was a consistent cheerleader and pushed him to do well in school. Matt graduated early, at the age of 16, and enrolled in Berkeley College in Midtown, Manhattan. He majored in marketing, but felt like it wasn’t the direction his life was meant to take. He discussed this with his parents and his mother, Rosie, encouraged him to follow his passion. It was around this same time that Rosie became ill and later succumbed to her battle with cancer in 2018. Matt took his mom’s advice, the belief that her spirit would be his guide and started venturing out of his comfort zone to pursue his dreams.
He began writing poetry with Urban Word NYC. His first poetry slam competition was at the world famous Apollo theater in Harlem, NY. Matt made it to the final round. His poetry writing eventually evolved into songwriting. His online posts caught the attention of his current manager and mentor David Capers, who introduced him to Kashif "Kash" Hameed, founder of Kash Productions. With some direction and guidance, Matt was able to write amazing music!
Currently, Matt has been featured in modeling campaigns for Jordan, Nike, Foot Locker, Under Armour and Champs, just to name a few. He is also being considered for multiple acting engagements, but he is pursuing his number one passion, which is music.
Matt’s debut single, "Tonight" is out now and available on all streaming platforms. We are confident that it is only a matter of time before everyone realizes what Rosie already knew to be true; Matt Sanchez is a star.
Matt Sanchez - Tonight (Official Video)
Matt Sanchez - You Were Mine (Official Music Video)
Matt Sanchez feat. Ana Lala - Too Young
Matt Sanchez (You Were Mine) BTS with Director Hezues R
Hezues R has had a very successful career as an Executive Producer (multi-million dollar ad campaigns) and Creative Director for the world's largest brands, but his greatest talent is directing! Already critically-acclaimed and award-winning for his work in music videos, commercials and tv shows, his first short film in 2018, Asian Mob, is the only film in the 22 year history of the HBO Urbanworld Film Festival to be given a 2nd night screening, due to the overwhelming demand and massive crowds that shut down 42nd Street in NYC. On the cusp on his first feature, Suicide Saint, Hezues R is prime to become the next name up in a short list of amazing directors with a breakthrough film and rising career.
Founder of the S.I.C. (Social Impact Content) Film School and Chief Creative Officer of Creative Gods Agency, Hezues R is a pioneering media entrepreneur. Latin Nation referred to him as a "Latino Mogul in the making." In 2014, Hezues R was Honored by the White House and the President of the United States. He has also consulted to previous President's Council on Financial Literacy among other initiatives. Hezues has a passion for the arts and advertising. Branding products and infiltrating niche markets are talents that have elevated Hezues' professional status. Creating brands like, Boadicea the Victorious have made him an award-winning creative and international success. This has brought forth opportunities for him to be a a keynote speaker (Harvard, NYU, UCLA), head United States Delegate on the Inter-American Committee on culture and even being honored by the Mayor of his hometown, who proclaimed October 25th "Hezues R Day." Hezues R is an innovative creator of content and industry enterprises with a strong focus on social impact.
A Second Chance: On May 1st, 2001 at 2:22am, a 22 year old Hezues R was shot 22 times. He was hit by three firearms at close range, a 9mm, 45mm and 22mm. Among his myriad of bullet wounds, a 22mm slug was lodged in his stomach and could not be removed... Miraculously Hezues survived. Having been given a second chance at life, Hezues felt obligated to change the conditions of his evironment. In 2002, he created the TV show, "Eye On It." "It" became an acronym for Inspirational Television. Hezues created the program to give his peers (in the street) a platform, hoping they would focus more on music than hustling. The show was a huge success and had a significant cultural impact - discovering some of the biggest artists in Hip Hop today. After the success of "Eye On It," Hezues wanted to create a more direct means of giving back, providing other youth with the blueprint that saved his life... "putting down a gun and picking up a camera." In 2005, Hezues R created the non-profit organization Guns 4 Cameras to eradicate gun violence amongst youth through art, education and empowerment.
His success through perseverance overcame violence and allowed Hezues to grow in his craft exponentially, leading him to discover an extraordinary talent as a filmmaker and creative. For two decades, Hezues R has been saving lives directly and indirectly through his work surrounding social impact. In 2019, his life long mission of combining art and education was realized when he created the S.I.C. Film School. The school has been intentionally disruptive to traditional education and entertainment ideologies since its inception, focused on the convergence of commercial art and community engagement. Hezues' number one priority for the S.I.C. Film School is to facilitate a dedicated platform purposed with empowering content creators to be better stewards of the narratives they create.
ASIAN MOB Premier
ANA LALA (Up Next)
Ana Lala is a singer-songwriter, model, and actor. She was born in Albania. She was first introduced to music by her uncle, and grew up singing with her family. When she immigrated to the US with her family, she continued singing American music which is what helped her learn to speak English.
Singing is her passion. She has performed all throughout high school and was discovered by her current manager, Michael “Mizzwerk“ Sanders (Mizzwerk Platinum Management), while performing the National Anthem at a high school basketball game. He immediately signed her as a client and introduced her to Kashif “Kash” Hameed, founder of Kash Productions. Ana has been featured on a few songs with other local artists but currently is focused on recording her first EP.